How to Encourage Your Employees to Cycle to Work: Tips for Business Owners
Cycling to work is growing in popularity, especially in cities like London where traffic congestion and environmental concerns are top of mind. However, barriers such as the lack of secure bike parking and workplace support often prevent employees from making the switch. As a business owner, you can play a key role in promoting cycling by offering practical solutions that make it easier for your staff to choose two wheels over four.
Why Cycling Matters for Employers
Cycling has numerous benefits for both employees and businesses. Studies show that cyclists take 45% fewer sick days than non-cyclists, leading to improved workplace productivity. Additionally, cycling can save employees time and money on commuting. James Murphy, a software developer in Shoreditch, says, "Cycling to work saves me about 20 minutes compared to using the Tube, and I feel much more energized when I get to the office."
However, many employees are discouraged by issues like bike theft and a lack of facilities at work. Addressing these concerns can make cycling a more attractive option.
5 Tips to Encourage Cycling Among Employees
Provide Secure Bike Parking
One of the biggest barriers to cycling is the fear of bike theft. London has seen a 26% increase in bike thefts, making secure parking essential for many cyclists. Offering a secure place for employees to park their bikes can significantly increase the number of people willing to cycle to work. A business that provides safe and convenient bike storage demonstrates that it values sustainable commuting.
Install Changing and Shower Facilities
Commuting by bike can leave employees sweaty and uncomfortable if there are no facilities to freshen up. Showers and locker rooms are a simple way to help employees transition into their workday comfortably. Research indicates that access to such facilities can increase cycling rates by 25%. Offering these amenities shows that your business is serious about supporting employees who choose healthier, greener commuting options.
Offer Cycling Incentives
Organize workplace challenges or offer small rewards for employees who regularly cycle to work. For example, you could have a "Cycle to Work Month," where employees earn points or rewards like gift vouchers, extra time off, or a free lunch for biking to work. CEO John Coleman of a London startup notes, “When they see me biking in every morning, it removes the stigma that cycling is only for athletes.”
Promote the Cycle-to-Work Scheme
The Cycle-to-Work scheme allows employees to purchase bikes tax-free through salary deductions. This makes buying a bike more affordable and encourages more people to make the switch. A Cycle-to-Work Alliance report found that businesses offering this scheme saw a 55% increase in cycling uptake. Encourage your team to take advantage of this benefit.
Foster a Cycling Community
Building a supportive cycling culture within the workplace can make cycling more appealing. Consider organizing group rides, sharing cycling safety tips, or offering regular bike maintenance workshops. HR executive Anna Carter recalls how her company started a “Cycling Club” where employees could plan group rides and share commuting experiences. “The club made cycling less intimidating for beginners. The sense of community really helps.”
The Benefits of Supporting Cyclists
Encouraging employees to cycle doesn’t just benefit them—it benefits your business too. A healthier, more energized workforce means higher productivity and fewer sick days. A study published in the British Medical Journal found that employees who cycle to work have a 41% lower risk of death from any cause compared to those who commute by car. This makes cycling not only a healthier option but also a way to reduce overall healthcare costs.
Promoting cycling also helps your business demonstrate its commitment to sustainability. Offering secure bike parking and other supportive infrastructure signals to both employees and customers that your company values environmental responsibility.
More about Hudjo
Hudjo, an Airbnb-style platform, allows businesses such as cafes, bars, shops, or offices to offer secure spaces for cyclists. For cyclists, Hudjo provides a network of trusted locations where they can park their bikes safely, eliminating the risk of theft. Whether you're a business looking to attract more customers or an employee wanting peace of mind while you work, Hudjo offers a secure and convenient solution.
By offering secure parking, basic facilities, and fostering a cycling-friendly culture, your business can support employees in making the switch to a healthier, greener commute.
